Attract is a movement against the tobacco industry’s participation in hip hop culture. Those true to the culture – including the music, fashion, and lifestyle of hip hop – are standing up. For decades tobacco companies have focused their marketing on nightclubs, bars, and even the Black community. Newport cigarettes were designed to be sold to our culture, and so far they’ve succeed.

Attract is steppin’ up against the industry – ya heard? Their fake and wanna-be hip hop culture is done with, and true hip hop is coming back. We’re here to get hyphy without the industry. Check out the parties, the threads, and people that are making the movement happen. The industry’s about to go down, and the parties are gonna get fired up.